Embrace digital innovation and capture Gen-Z

This year, Burberry has appointed Isabel Moessinger as its new Vice President of Public Relations, who has spent seven years at Dior as Director of Public Relations for Haute Couture and Director of International Press and Public Relations for Corporate Communications.

During Isabel Moessinger's tenure, Dior has strengthened its digital communications efforts. For Haute Couture, Dior has collaborated with Italian director Matteo Garrone for two consecutive seasons, Autumn/Winter 2020 and Spring/Summer 2021, to launch a film showcasing Haute Couture creations in the form of a cinematic narrative.

The film, which has been broadcast on several social media platforms worldwide, is a new narrative that has caught people's attention and provided new inspiration for the fashion industry and for the brand's creations to be more widely disseminated through digital channels.

In addition, Dior has taken its major exhibition "Christian Dior, Designer of Dreams" online, and has made a feature-length documentary for its fragrance division.

In June this year, Burberry collaborated with the open-world game Blankos Block Party to launch a new NFT virtual character;

in July, it collaborated with the virtual social app ZEPETO in July, Burberry partnered with virtual social app "ZEPETO" to launch a virtual character makeup ...

image form Burberry

For Burberry, great brand communications will be the 'enabler' of its transformation.

The Burberry Autumn/Winter 2022 collection was COVID-19, but the results online have been impressive, with triple-digit growth in views, helping to drive a significant increase in the brand's Instagram followers.

image from Burberry