WEI LIANG
Brief
Career History
Louis Vuitton
09 2022 - Present
Ominchannel and E-Clienteling Intern
Digital Operation: Optimize omnichannel platform, system and external platform management;
Internal Coordination: close internal cooperation (e-merchandise) to continuously expand and optimize the digital e-customer applet; independent coordination of the 1v1 video appointment；
E-Communication：Arranged special delivery services for selected VICs，revamped digital UIUX（E-Voice card）to enhance usage rate.
EasyAwesome Fashion Showroom
03 2022 - 08 2022
Digital Marketing Intern
Marketing Analysis: Analyzed competitive enterprises;
Financial analysis: Independently analyze and evaluate the retail sales within 3 year showing the liquidity, cash flow and profitability ；
Product Analysis: Independently analyze the structure of retail sales (category, brand, and gross profit) in 1 year; Strengthening the rational allocation and competitiveness of products;
Digital support: Assisting the manager in formulating brand image in different social media channels;
Ogilvy Shanghai
10 2021 - 02 2022
Account Executive Intern
Communication: Understanding clients' needs, and kick off meetings；sorting out more logical brief;
Marketing Research:Assisting in sorting out and ATL(media and product launch analysis；weekly and monthly reports）
Internal Coordination: Cooperating and brainstorming with strategy team， creative team and PR team